The Loyalty Trap: Why Your Reward Points Are Almost Worthless
You have rewards sitting in your account right now. You earned them. You are proud of them. But what if I tell you there is an 80% chance you will never fully redeem them. The bank knows this; the airline knows this. They built an entire programme around this one...
The Loyalty Trap: Why Your Reward Points Are Almost Worthless
You have rewards sitting in your account right now. You earned them. You are proud of them. But what if I tell you there is an 80% chance you will never fully redeem them. The bank knows this; the airline knows this. They built an entire programme around this one...